Christmas Pop-up Store
Event | Milan, Italy | 2019
During the month of December, in 2019, H&M group brand & Other Stories organised a Wreath Pop-up: local florists were selected for each shop and set-up a corner with their own Christmas decorations for sale.
Green Wise was chosen for the initiative in Milan. Throughout a five-day period, the space, located immediately after the shop’s entrance, was adorned with original wreaths and floral arrangements which were all hand-made using organic materials. The corresponding shop window was also displayed with Spiral Up arrangements, an icon and symbol of the company’s philosophy.
Photo | Arianna Carotta